1. Look, we started investing in short-form videos last quarter and saw a 25% lift in lead gen from social media alone. But honestly, measuring long-term ROI is still tricky—anyone found a good attribution model for video that doesn’t blow the budget?

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1. Look, we started investing in short-form videos last quarter and saw a 25% lift in lead gen from social media alone. But honestly, measuring long-term ROI is still tricky—anyone found a good attribution model for video that doesn’t blow the budget? 2