audio mixing for commercials 4

https://postproductionsounddesignguide.cavandoragh.org/why-post-production-sound-design-matters-more-than-you-think

Getting that 30-second spot to sound perfect is all about clarity and punch. I balance the voice track so every word cuts through, add just enough music to set the mood without drowning the message, and compress everything so it sounds just as crisp on a phone speaker as it does in a car. It's a tiny window, but every millisecond matters.