Canned RTD cocktails are popping up right next to craft beer on store...

https://wiki-saloon.win/index.php/Why_Do_People_Buy_Mixed_Coolers_Instead_of_Sticking_to_One_Drink%3F

Canned RTD cocktails are popping up right next to craft beer on store shelves—and it makes total sense. Imagine grabbing a crisp vodka soda for your backyard BBQ without hunting through a separate aisle