Commenter 1 (Maria, eCommerce Ops Manager):

https://www.acid-bookmarks.win/how-a-35-total-ownership-cost-drop-in-year-two-rewrote-black-friday-load-handling-with-microservices

Commenter 1 (Maria, eCommerce Ops Manager): Look, last year we tried ramping up personalized email campaigns like the article suggests. The idea was solid — boosting cart recovery by 15-20%