Define your target market and set transparent, measurable aims for every platform
https://rowangntp081.iamarrows.com/how-to-onboard-your-team-for-social-media-success-in-a-small-business
Define your target audience and set transparent, measurable ambitions for each platform. Tailor content material to their wants, and center of attention on metrics that map to revenues, leads, or loyalty rather than shallowness stats.