Europe’s new SEO founders are builder-operators treating search as a software...

https://iris-wiki.win/index.php/Beyond_the_Pitch_Deck:_Why_Engineering-First_Leadership_is_the_Only_Way_to_Scale_Technical_SEO

Europe’s new SEO founders are builder-operators treating search as a software problem. They lead with proprietary tools and rigorous data. If you’re still hiring agencies based on fluff instead of an engineering roadmap, you’re falling behind.