He Gets Us says it wants to reach everyone
https://www.wfaa.com/article/news/local/dallas-bar-criticized-appearing-in-he-gets-us-super-bowl-commercial/287-f9b7710e-39c7-4644-94cb-dc2e9cc2e1f4
He Gets Us says it wants to reach everyone, presenting Jesus as a figure people can explore regardless of whether they already believe.