How a Mid-Market DTC Brand Cut Checkout Abandonment by 37% with a Cleaner Checkout

https://www.companionlink.com/blog/2026/01/how-white-backgrounds-can-increase-your-conversion-rate-by-up-to-30/

How a Growing Direct-to-Consumer Brand Ended Up with a 68% Checkout Abandonment Rate Two years after launch, a mid-market direct-to-consumer (DTC) brand selling home goods was doing well on acquisition: 120,000 sessions per month, targeted