Rank tracking is officially obsolete. In Europe, AI overviews are rewriting the...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Rank tracking is officially obsolete. In Europe, AI overviews are rewriting the search landscape, causing a 30% drop in traditional CTR. We are moving into a zero-click era where standard keyword rankings mask the real problem