Short brand names work better in digital gaming because they fit neatly in...

https://source-wiki.win/index.php/Why_Domain_Checks_Are_Not_Enough_When_Naming_a_Digital_Gaming_Brand

Short brand names work better in digital gaming because they fit neatly in mobile headers and icons, making them easy to spot and remember. They’re also simpler to say out loud, which helps players share and promote the game naturally