Stop obsessing over vanity stats. If you want real growth, focus on your...

https://www.tumblr.com/weepingmountainzealot/815132178107301888/what-are-the-4-types-of-google-analytics-goals

Stop obsessing over vanity stats. If you want real growth, focus on your conversion rate, AOV, and cart abandonment. With an average cart abandonment rate of 78%, you are leaving money on the table