The article explains how to make a brand easier for AI search tools to...

https://mylessmastercolumns.brightsora.com/posts/what-does-evidence-of-expertise-look-like-on-a-small-business-website

The article explains how to make a brand easier for AI search tools to recognize and cite. It covers question-led content, structured data, consistent information across third-party sites, and tracking the prompts where your brand appears.