Traditional rank tracking is failing us. In the EU, AI Overviews have triggered...

https://www.cast-bookmarks.win/traditional-rank-tracking-is-failing-us-with-ai-overviews-driving-a-30-ctr

Traditional rank tracking is failing us. In the EU, AI Overviews have triggered a 30% drop in click-through rates, pushing brands toward a zero-click reality. To survive, we need to stop obsessing over keyword positions and start tracking AI visibility