Trying to bury a negative story through suppression is like putting a bandage...

https://highstylife.com/why-does-one-bad-headline-outrank-all-my-good-press/

Trying to bury a negative story through suppression is like putting a bandage on a deep cut. You are just pushing the link down the search results, hoping people stop scrolling before they see it. True reputation management is about permanence