Users today demand instant gratification. Fast loading is no longer a perk;...

https://bizzmarkblog.com/why-do-i-keep-getting-pulled-back-in-by-live-features/

Users today demand instant gratification. Fast loading is no longer a perk; it’s a requirement. When you combine that speed with deep personalization, you build a habit instead of a chore. If you make people wait or guess, they leave. It is that simple.