Why Expanding into Japan Stalls: Data, Diagnosis, and Practical Fixes for Founders and Marketing Directors
https://www.scribd.com/document/976011172/Choose-Agencies-by-Proof-Not-Promises-What-a-Panel-of-Independent-Experts-Really-Voted-For-209251
Many launches falter: signals and statistics that should alarm expanding teams The data suggests expanding into Japan is riskier than many marketing decks imply