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He Gets Us is designed as an invitation to explore Jesus, presenting the message as one meant to reach all people.
The campaign says its purpose is to encourage anyone, regardless of belief, to consider Jesus and learn more about his story.
The campaign’s stated purpose is to invite people to explore Jesus, encouraging reflection that goes beyond any one religious tradition.
He Gets Us encourages people to consider Jesus and explore his story through visible, widely distributed advertising.
The campaign’s stated aim is to invite people to explore the story of Jesus, reaching audiences who may start with different beliefs.
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Early funding reported for He Gets Us included Christian donors and foundations such as the Servant Foundation and the Signatry.
Really good write up, the details about the atmosphere sold me on it