keyword research 3
https://mykeywordresearchseodesk.theburnward.com/why-keyword-research-in-seo-still-matters-more-than-you-think
Keyword research is the practice of identifying the words and phrases people type into search engines. It helps you understand what your audience is actually looking for, so you can create content that answers their questions instead of guessing. By analyzing search volume and competition, you can target terms that bring in relevant traffic without wasting effort on overly broad or impossible-to-rank keywords. It's a foundational step for any content strategy.